Every Tool in the Assistant Connector
Each question you ask the Martekio Assistant Connector in you preferred AI assistant is answered by one of 30 tools.
You don’t need to know the tool names, the assistant picks the right one for you, but naming a tool is a quick way to get a specific answer. Every tool is read-only: it reads your Martekio data, and is restricted to your Martekio Space.
Competitors
Top Competitors
The competitors on your watchlist, ranked by how often AI assistants cite them, with your own figures alongside.
Try: “Which competitors are winning the most AI citations?”
Citation Gaps
The prompts where your competitors are cited and your brand is not cited at all.
Try: “Where are competitors cited when we aren’t?”
ChatGPT Ads
The sponsored ads ChatGPT showed against your tracked prompts, by advertiser, with your brand and your competitors marked.
Try: “Who is buying ChatGPT ads against my topics?”
What the AI Says
AI Responses
The actual answers each assistant gave to your tracked prompts, with sentiment and citations marked.
Try: “What did Gemini say about us last week?”
Sentiment
How favorably each assistant speaks about your brand, scored from -1 to +1, with counts of positive, neutral and negative answers.
Try: “How positive is AI sentiment about my brand?”
Factset
Where AI assistants contradict the facts you’ve stated about your brand, with verified quotes and the pages they cited.
Try: “Are any assistants getting our facts wrong?”
Prompt Momentum
Which tracked prompts are gaining or losing visibility compared with the previous period, assistant by assistant.
Try: “Which of my prompts are declining?”
Tracked Prompts
The keywords and prompts you track, each with its Prompt Category, filterable by Branded or Non-Branded.
Try: “What am I tracking, and where are the gaps?”
Sources & Cited Pages
Influential Sources
Where AI assistants get their information on your topics, from Reddit and Amazon to the sources you add.
Try: “Where do AI assistants get their information about my category?”
Top Subreddits
The subreddits AI assistants cite most on your topics, split into Branded and Non-Branded prompts.
Try: “Which subreddits shape AI answers about us?”
Reddit Threads
The individual Reddit threads AI assistants cite: what was posted, who posted it and which assistants cited it.
Try: “What are the Reddit threads behind AI answers about my brand?”
Cited Page Health
The technical health of the pages AI assistants cite, yours, your competitors’ and third-party sources, with broken pages first.
Try: “Are the pages beating me to citations technically stronger?”
Recommendations & Backlog
Recommendations
Prioritized actions from your latest analysis to improve how often AI assistants cite your brand.
Try: “What should I do next to improve my AI visibility?”
Impact Actions
Your recommendations grouped by the work they describe, ranked by how many separate analyses reached the same conclusion.
Try: “Which recommendations keep coming back?”
Visibility Backlog
The work your team has picked up, what is done and who completed it.
Try: “What has the team finished this month?”
AI Traffic on Your Site
Agentic Traffic
Visits to your website from AI crawlers and assistants such as GPTBot, ClaudeBot and Perplexity, bot by bot.
Try: “Which AI bots are crawling my website?”
AI Referrals
People who arrive on your website from an AI assistant, by source, with the pages they land on.
Try: “How much traffic is AI sending to my site?”
Reporting
Visibility Report
A ready-to-run prompt that builds a full, branded Visibility Report from your Martekio data, right in the assistant.
Try: “Build me a visibility report.”
Brand Logo
Your brand logo, delivered over the connector so a report can include it without fetching it from the web.
Try: “Used automatically when a report needs your logo.”
Account & Analysis Runs
My Spaces
The Spaces you can access. Name any of them in a question to switch brands mid-conversation.
Try: “List my Spaces.”
Space Profile
The current Space’s brand, websites, country, Brand Identifiers and Prompt Categories.
Try: “Tell me about this Space.”
Analysis Runs
Your recent analyses: when they ran, how many keywords they covered and how many assistants answered.
Try: “When was my last analysis?”
Collaborators
The people with access to the Space, and their roles.
Try: “Who’s on my Martekio account?”
Help & Documentation
Capabilities
A menu of everything the connector can do, with an example question for each.
Try: “What can you do with my Martekio data?”
Documentation
Martekio’s product documentation: how each feature works, what a metric means and how to improve your visibility. It holds no account data.
Try: “How does Share of Voice work?”
